Artemide Choose Floor – a floor lamp for reading, living areas and calm room lighting
The Choose Floor by Artemide is a floor lamp that fits easily into everyday spaces. It is not an oversized statement lamp that dominates the room. It is a practical and warmer lighting solution for areas where light is needed close to the user: beside a sofa, behind an armchair, near a bed or in a reading corner.
Its form is clean and familiar, with a diffuser that softens the appearance of the lamp. This allows Choose Floor to work well in contemporary homes, bedrooms, living rooms, boutique hotel rooms and lounge areas without looking out of place or overly technical.
Useful light next to where you sit
The main advantage of Choose Floor is that it brings light close to the point of use. Near an armchair, it can support reading. Beside a sofa, it can complete the lighting of the living room. In a bedroom, it can provide a calmer evening light than a strong ceiling fixture.
According to Artemide’s technical data, the Floor version uses two E27 LED Retrofit sources and offers enough output for more practical use in the room. This makes it stronger than a purely decorative floor lamp, while the diffuser keeps the light feeling more pleasant.
For homes, hotels and hospitality spaces
Choose Floor suits spaces that need functional light without a harsh appearance. At home, it can complete a living room corner or create a more comfortable reading area. In hospitality interiors, it works well in rooms, suites and lounge areas where guests need light close to them.
The design by Matteo Thun & Partners, Matteo Thun & Partners keeps the lamp simple, clean and easy to integrate. It is a good choice for those who want a floor lamp with practicality, a gentle aesthetic and Artemide quality without unnecessary drama.
